After five years of dealing with PETA's ''Kentucky Fried Cruelty'' campaign, KFC Canada is ''promising improved welfare for the chickens it buys for its fast-food outlets in exchange for an end to a boycott campaign that will continue in the U.S. and elsewhere.''
KFC Canada and PETA have supposedly signed an agreement, by which KFC Canada agrees that it will begin buying from suppliers who gas their chickens to death -- a method deemed less cruel than other popular methods. KFC Canada is also going to lay down animal care guidelines by which its suppliers must abide (e.g. mostly pertaining to limiting crowding in cages and phasing out the use of hormones and drugs). Basically, they're just implementing some small welfarist changes to enhance their image and to get PETA to call of its goons. I'm still having a hard time wrapping my head around the concept of PETA-approved animal slaughter.
KFC Canada is also planning to introduce a vegan ''chicken'' subtitute, but I have to wonder about that since it seems that everything at KFC is deep-fried together, isn't it?