The future of battery cages

According to a short, vague and all-around badly written announcement on WorldPoultry.net, Unilever and McDonald's have recently stated that they will stop using eggs from battery caged chickens for their products, with Unilever (maker of Hellman's mayo, et al.) beginning with Europe and then moving on to the ''rest of the world''. WorldPoultry.net had been reporting that McDonald's and Unilever were recently given the Compassion in World Farming's Good Egg award. Where are the misinformation police when you need 'em? Their facts about what McDonald's and Unilever are doing are -- er -- a little skewed.

According to a statement by Unilever on the Compassion in World Farming website, ''most Western European countries will be moved to non-caged eggs by 2010 and all countries before 2012, starting with UK in June this year''. I checked the Unilever website and was unable to find any references to this at all. Google News brought up no press releases from Unilever, either. I'm guessing that by ''all countries'', they mean the rest of Europe, since they specify Western Europe for the first phase.The thing is, though, that the EU, the world's second largest producer of eggs, will already be implementing a ban on battery cages by 2012. So short of importing eggs from outside the EU for all of their products sold in the EU, it seems that Unilever is acting out of economic necessity more than anything, but getting a pat on the back for it in the process.

As for McDonald's -- as per a statement by one of their reps on the Compassion in World Farming website, they've already phased out battery cage eggs from 90% of their products sold in the EU. They intend to phase out the remaining 10% sold in the EU by 2010. There's no mention of phasing them out in the rest of the world in their response to receiving the award, plus I couldn't find anything about it on their website. And the way WorldPoultry.net worded it, it sounded as if this was some sort of amazing breaking news on an international scale.

In the end, it sounds like more rhetoric from the pro-''happy meat'' camp that Gary Francione writes about, and that the folks at Vegan Freaks reference frequently during their podcasts. People think that because the chickens will no longer be kept in conventional battery cages, that somehow it becomes more ethically acceptable to eat them or their eggs. Here's the full scoop, though, on what the upcoming EU ban on conventional battery cages really entails.